Tweet for a Seat
This one is great. Because of a ‘bet’ on twitter, a group of people from the Netherlands persuaded the Dutch airline KLM to add a direct flight to Florida this coming March over spring break 2011 for...
View ArticleAn Airline With a Heart.
What a difference 12 minutes can make. 12 minutes is the amount of time a Southwest pilot held a flight so a grieving grandfather could make his connection to see his dying 2-year old grandson in...
View ArticleA Whole New “Love Boat”
What do “Julie the Cruise Director” and Kid Rock have in common? Check out the new Carnival LIVE Concert Cruises and you’ll know. Both are (were) pivotal assets to engage potential cruise prospects....
View ArticleDrunk Monkeys Chart Map of Australia
Short, simple, and just plain good. Google hired a firm called Three Drunk Monkeys (who wouldn’t assume they were creative?!) to create an online “map” of Australia through a campaign called “Map My...
View ArticleThe ‘Audace’ of Those French!
Challenge: how to convince the pre-flight-buying public that airline food doesn’t have to suck, and specifically that your doesn’t. Solution: (HINT- you won’t find it on any airplane.) And so lives...
View ArticleWhen does 1 inch cost $200?
I am all for businesses making fair money. I am even understanding of cost increases that need to be passed along. But this one SO angers me, I am about to support John Madden’s eccentric refusal to...
View ArticleSurprised and Delighted… no really!
I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are...
View ArticleQuenching My Thirst
I like the Hilton Garden Inn hotel chain. It provides good value – nice, consistent accommodations with amenities, all at a reasonable price. (And they have free cookies at the front desk at night)....
View ArticleWhai not try a new adventure in NYC?
Whenever I visit New York City, I have mixed emotions — love the reputed excitement, but also actually feel monotony in the same old sights and sounds. And heaven forbid I should try to show my kids...
View ArticleThere’s A Map For That.
I love maps, always have. From the maps that came with The National Geographic when I was a kid to the Google Earth of today, I’ve always been fascinated with finding my way around a map. It would...
View ArticleThe Friendly Skies. No Really.
Having been seated next to many crying babies and cranky kids on numerous flights over the years, I think Malaysia Airlines might have an awesome solution. The long-haul flight between Kuala Lumpur...
View ArticleTurning a Sour Situation into Lemonade!
Smart companies realize that how they deal with problems, issues or mistakes can have more impact on business than even the best Marketing campaign. Especially in the current world of instantaneous...
View ArticlePlay Me Some Delta Blues
Have you heard about the $10,000 Gibson guitar mangled by Delta Airlines? In one of those strange coincidences that seem to happen to me regularly, I heard about it from a coworker on the very day that...
View ArticleThe Friendly Skies Again
The airline business is certainly pretty competitive, with everyone’s goal of being “on time” one of THE biggest contributing factors — to not only customer satisfaction, but to employee performance...
View ArticlePull Up Your Damn Pants!
And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to...
View ArticleAdvertising Taking Flight.
There is certainly nothing new about advertising on planes, from beverage napkins to food and drink sampling, even ads on printable boarding passes. Spirit Airlines, however, is taking this to new...
View ArticleDon’t Be a Jerk. The World Is Watching.
Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in....
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